Why Choose PHYTO?
PHYTO’s mission is to make natural hair care with the utmost quality and effectiveness in order to reveal beautiful, healthy hair. PHYTO founder Patrick Ales believes that nature is one with beauty, and the heart of their mission is passion and respect for the plant world. Built on a heritage of craftsmanship and cutting edge scientific advancements, PHYTO boasts the highest concentrations of pure plant extracts in today’s beauty market. PHYTO prides themselves in exclusively using extracts of plants with renewable resources. Most of the plants used in the creation of the product line are grown in the lush countryside of France, without fertilizers or pesticides and using water from wells and rain for irrigation.
Formulated with pure plant extracts and 100% natural essential oils, PHYTO utilizes over 500 different active ingredients that are all sustainably sourced. This dedication and passion for beautiful, healthy hair through plants involves exploring the world to find the most beneficial plant for each beauty concern, and always searching for new ways to extract and preserve the active components in their most potent and luxurious forms.
PHYTO believes beautiful hair grows from a healthy scalp, just like a plant grows from a fertile soil. For this reason PHYTO offers a comprehensive range of problem-solving formulas that are designed to treat the hair and scalp, not just by addressing visible problems. PHYTO scalp treatments address all scalp conditions such as dry, oily, sensitive, or flaky. They are formulated to balance the delicate ecosystem of the hair and scalp, preserving the beneficial flora of the scalp while reducing the presence of harmful bacteria. With a healthy scalp, producing just the right amount of natural oils, hair has a better chance of withstanding daily wear and tear. PHYTO founder Patrick ALES believes that “there is no such thing as bad hair, only poorly treated hair”. PHYTO’s beautifying products penetrate deep into the hair fiber to transform from core to surface. No unnatural coatings or silicone fillers that other products have that just merely sit on the surface and cover the damage instead of treating it.
When it comes to quarterly treatment days with PHYTO experts and constant education for our staff, Studio Booth continues to collaborate with PHYTO to give our clients the best hair care possible.
